Frances Duncan

  • n+1
  • n+1
  • n+1

Website redesign


The n+1 print magazine has long been designed by my partner-in-crime, so we were both thrilled when the team there approached us for a second time — the first was in 2009 — to redesign the site. This time around, our goals were to completely revamp the online strategy and update the visual design.

Yes, n+1 is a magazine, sure. But it’s more than that! n+1 is an organization — a foundation, a collective — with a magazine at its center, and from which other projects and publications emerge. The old website sidelined the group’s projects and publications, and privileged the non-subscriber by offering meticulously crafted content for free. With the redesign, we reconfigured the site as a subscription-based platform, establishing a content hierarchy that highlights subscriptions and books, and making a clear distinction between these and other web-only content. Visually, the site continues to reflect the design sensibility of the print magazine, recontextualized as a responsive, device-agnostic digital platform.


Strategy, Information Architecture, User Experience Design, Project Management


Launched in April 2014

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